I mentioned earlier that Yellowjacket was selected as one of the showcase companies for the Startup Calgary Launch Party. The event was held last Wednesday and we had a steady stream of visitors to our table since there were over 350 attendees. Jason Zeiler, Victoria MacLean and the rest of the Startup Calgary team did a great job organizing the event, and big congratulations are due to all of the award winners.
Prior to the main event I had the opportunity to pitch Yellowjacket’s software to some A100 members, and I thought I’d post the pitch below as an example of how the bullet points on our home page convert into two minutes of words. Thanks again to Startup Calgary for the opportunity!
Our simulation software makes it easy for anyone to animate a diagram. Most of you have probably tried to explain an idea using a diagram with circles and lines and arrows and a lot of hand-waving. Wouldn’t it be easier to explain and to understand if the objects or data in the diagram moved around at the appropriate times? Our software lets you do that without any programming – you just need to draw and use pop-up windows to make it work. Anybody can do it, anybody can afford it.
The product is a drawing program like Microsoft Visio or Paint. You just add objects to an editing canvas, then you can draw out a path for any of those objects, then when you press Play the objects move around according to how the paths were drawn. Since it’s a simulation you can trigger actions like speed changes or pop-up text based on what else is going on when it’s running. When you’re done, you can save the animated output to a video file and upload it to the Internet.
Consider a hockey coach. He’s standing there trying to explain a practice drill to a bunch of 12-year-olds using a diagram with squiggles and dotted lines going everywhere. It would be way easier for him to animate that drill ahead of time and say “hey, go to this YouTube link and watch this video before our practice tomorrow”. A hockey coach can do that right now with our software. Any sports coach can do it.
A sports example is easy to understand, but this is actually general-purpose editing software. It can be used to animate diagrams for almost any industry. It’s a new product so we’re looking for users and feedback. There’s a free trial download with lots of demo simulations available. I’d love to show you the software – last week there was a cool description of it as being an “imagination sandbox”. Please stop by our table for a live demonstration.